About Me
I enjoy making smart, bold, beautiful work with brands and people I believe in. And as a DEI advocate, I also believe that the most effective, breakthrough creative comes from teams that are diverse and collaborative.
My background merges expertise in social with a foundation in traditional brand advertising – integrating a brand through all touchpoints. As Executive Creative Director of Golin LA, I bring a culture-forward approach to social and earned-first campaigns across the network, for brands like McDonald’s, Nintendo, and Walmart. Previous to Golin, I led eBay social creative and other culture-forward accounts at The Many, and at Twitter I led creative for both the DEI + ERG group and Global Business Marketing. My passion is creative that taps where culture and brands intersect.
As ECD of WONGDOODY I developed the Wongtern internship program, launched the Women in Advertising scholarship, led a refresh of the agency identity, and helped WONGDOODY win an Ad Age’s Small Agency of the Year award, twice. I also co-founded the consultancy June Cleaver is Dead (now rebranded The Motherboard) which explores how marketers can better understand and connect with moms today.
Before that as Creative Director at Creature in Seattle, I ran the agency's two biggest clients, Dickies and Truvia. I also helped launch the "In An Absolut World" campaign for Absolut Vodka, the brand's first new campaign in 20 years, while at TBWA Chiat/Day New York.
Learn more about me here. Here's even more things about me. And this Exceptional Women out West podast from The Drum with Doug Zanger was super fun to do. Here’s an article I wrote for The 3% Movement in pre-pandemic 2020, about role reversal and my parental responsibilities shifting - not knowing that in 2 months they would shift again. Now you know everything.
My awards include Cannes Lions, D&AD, One Show, Communications Arts Design Annual and Ad Annual – and I have judged One Show, Communication Arts, The 3% Movement Athena Awards, the AdAge Small Agency Awards, Clios, The Shortys, and whole lotta regional shows. I’m a proud MAIP alumni, 2020 MAIP Coach, and supporter of female leadership, diverse teams, and introverts. I am also proud to be the mom to fifteen-year old identical twin boys.
GOLIN / ECD
2022 - present
As ECD of Golin LA, I’m focused on social and earned-first creative that gets attention, connects with culture and resonates with audiences. Overseeing creative for McDonald’s, Nintendo, Bosch and Thermador appliances, and more.
THE MANY / GCD
2021 - 2022
At The Many, I was the creative lead on eBay across all verticals, Google, The Bouqs, and multiple new business wins – responsible for the leadership of multiple teams and the creative output across culture-forward accounts, with an emphasis on social. I was also the Executive Sponsor and founding member of AAPI @ The Many.
Contract / CD @Twitter
2018 - 2021
As a CD at Twitter for two years, I was the co-lead on Global Business Marketing, creative lead for all Inclusion & Diversity campaigns for the Employee Resource Groups, and member of the Senior Leadership Team for Twitter's internal agency. Working with both internal and external creative teams and cross-functional partners, I ran integrated activations and campaigns for the brand, bringing experience design, social, and video together to tell one powerful story.
As a freelancer I’ve worked across a range of clients, including leading Tokyo-based FLOWFUSHI as Global Creative Director, helping the brand prepare for a 2019 rebrand/relaunch for the global market and US launch.
WONGDOODY LA / ECD
2014-2018
Responsible for the creative vision and leadership of the WD LA office and Wongtern program, for clients like Cedars-Sinai Hospital, Hallmark Labs, FlowFushi Cosmetics, MomsRising, The Coffee Bean & Tea Leaf, Tinder, Honda Motorsports, and more.
Creature / CD
2010 - 2013
Truvia, Dickies, Seattle's Best Coffee, Creature front windows
Home / MOM
2008 - 2010
Had twin boys - Tomo and Kazi. Introduced them to spicy foods, sushi, and dance parties.
Freelance / AD
2008
TBWA Chiat/Day NY, W+K Portland, Creature, Razorfish.
TBWA Chiat Day NY / ACD
2005-2007
Absolut Vodka, Sprint, Skittles, Starburst, Snickers
WONGDOODY Seattle / AD
1999-2005
Alaska Airlines, Seattle Supersonics, Adidas, Museum of Flight, Seattle International Film Festival
Art Center College of Design
BFA in Advertising Design
Graduated Valedictorian, 1998
University of Washington
BA in Communications, 1996
AWARDS:
Cannes Lions, One Show, D&AD, Communication Arts Ad Annual, Communication Arts Design Annual, Creativity Magazine, Archive, Clio Awards, Andy Awards, Graphis, Addys, The Drum Marketing Awards, Obies.
JURY:
One Show, Communication Arts, 3% Conference Athena Awards, Clios, AdAge Small Agency Awards, The Drum 50 Under 30, various regional Addys