Dickies is an iconic American workwear brand that's been around since 1922. While at Creature, I helped win this account, and led the creative on Dickies for two years. I spent time on oil rigs, restaurant kitchens, knifemaker studios, cell phone towers, farms and ranches. We launched a new campaign for Dickies under the tagline "Built to Work,"  which brought the brand back to its core worker segment.