Walmart was launching “Add to Heart,” a first-of-its kind romcom that’s shoppable – all 23 episodes of it. We needed to drive buzz for the film during a busy holiday season, and get people to watch it.

So we went beyond the fictional and tapped into a real-life insight about love at Walmart – more people find love at Walmart than anywhere else (it’s true). So we threw a blue carpet premiere to celebrate this holiday romcom, and invited couples from all over the country that shared one thing in common – they found love in the aisles of Walmart.